Core Fiber isn’t here to play it safe. On a mission to reshape how the world thinks about fiber, this brand brings bold energy to a nutrient that usually gets the bland treatment. With products made to support every part of an active lifestyle—not just what goes on in the bathroom—they needed a rebellious identity that could keep up. We worked with the Core Fiber team to clarify their values, audience, and personality, then built a visual identity that’s confident, energetic, and unapologetically bold. From branding to packaging, copy guidelines to their Amazon presence, every piece was designed to challenge expectations and take up space in an overlooked category.