Big Daddy’s Nuts isn’t your average snack brand—and that’s exactly how we like it. With a name that turns heads, we set out to built a brand that’s cheeky, playful, and impossible to ignore. We created the full brand identity, including a custom pistachio mascot and packaging that brings the brand to life. But behind the humor is a product that takes itself seriously: raw, health-conscious pistachios with zero junk and a whole lot of intention. From the packaging to the personality, everything was designed to strike the perfect balance between silly and smart—because clean snacks can still have a dirty sense of humor.