In a sea of items on grocery store shelves, great packaging isn’t just nice to have– it’s what stops people in their tracks. For Santé, a playful, French-inspired wine label, we set out to create a brand that didn’t take itself too seriously, while still standing tall next to premium competitors. Santé (meaning “cheers” or “to health”) is rooted in the joy of casual celebration and everyday moments made a little more fun. We pulled inspiration from vintage cartoons, cheeky characters, and those spontaneous, smiley strolls through the wine aisle. The result? A bold, bubbly brand designed to invite connection, curiosity, and maybe a second bottle.