What happens when three food-obsessed friends get together to make brunch for their friends every weekend? They create one of the best breakfast burritos in LA. Inspired by the founders’ Iranian roots, Söbuneh (meaning “breakfast” in Farsi) began as a passion project and quickly turned into a successful food startup. We worked with the team to create a brand identity to be used across their packaging, merch, stationary, and more. The goal was to create a brand that reflected the welcoming environment reminiscent of Iranian meals with a modern twist that would stand out within the LA food scene.